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With the success of major consumer brands riding on great imagery, several household names have come to Roller Photography to help. The reason why they keep coming back is our proven ability to add creativity within precise and testing briefs as well as work within larger teams and structures.

Lipton Ice Tea

Catering for an international market, the iconic brand came to Roller to shoot this campaign in Australia to make it in time for the European Summer.


David Jones Online

“Michael was an invaluable partner in producing high-quality, commercial, affordable images for the David Jones website.

Right from the beginning, Michael was integrally involved in developing the appropriate photographic style whilst also considering tight deadlines and budgets. This collaborative approach involves extensive research on Michael’s part into David Jones’ existing collateral, workshops with key David Jones stakeholders including upper-management, test shots delivered for approval for each new category such as fragrance or lingerie and on-set discussion and direction.

Michael was always willing to try new styles, perspectives and technology to satisfy David Jones’ brief. Deadlines were always met and budgets achieved without compromising the creative process along the way.”

Beth Simpson, eCommerce Producer, David Jones Online

Click to see the work



Believe it not but there is a real knack to photographing people in their underwear, starting with making them feel comfortable in front of the camera. For more than a decade, Bonds has chosen Roller for jobs from shooting product to photographing 20 babies in a room (as well as its more grown-up brand ambassadors) for major campaigns, packaging and point of sale material.

“During my time at Bonds, I regularly commissioned Michael to do our seasonal packaging and below the line marketing shoots. I always found him to be enthusiastic, professional and very pleasant to work with. Over the 10 years we worked together, he never failed to deliver great images and our requirements for tight turnaround. I would fully recommend Michael Bradfield to any business.”

Julie O’Donovan, Graphic Design Studio Manager, Pacific Brands – Bonds

Click herehere and here to see the work


Pharmaceuticals – Pfizer, Johnson & Johnson.

Seen that great “you can beat that cigarette” campaign for Nicorette? We did the still photography for that. Through boutique design agency Semcom, leading pharmaceutical brands have used Roller Photography since 2001 for many of its brands for product, packaging and point of sale material.

Click here to see the work.


Click here to see more of the work we have done for leading brands


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